Tag: FMCG supply chain management

How To Prevent Inefficient FMCG Distribution From CRM Software?

If you don’t provide efficient FMCG (Fast Moving Consumer Goods) products for the retailers then automatically your business drops. So., it’s better to implement CRM Software to avoid such kind of issues.
FMCG is one of the best ways to make profits if you have efficient supply chain if you lag in supplying FMCG products then you’ll lose your business.

If you fail to supply products on-time for destinations the space for your products is occupied by competitors product.
So., to avoid such problems we recommend you to implement CRM Software.

There are some benefits of implementing CRM Software in FMCG marketing:

  1. How to manage inventory when it is having high demand
  2. Getting into Retail Chains
  3. Managing Product Workflow
  4. Managing people

According to me, CRM software should be customizable and it should be compactable for mobile devices.

  1. How to manage inventory when it is having high demand: If the inventory is inefficient it automatically slows down your business so., to overcome this problem implement CRM software. CRM Software keeps tracking on all your database of inventory.
  2. Getting into Retail Chains: This means that a good supply of inventory management system is having more and more demand for your products in the retail market. According to some business persons, if they occupy the more number of products in the empty spaces, there are chances of a maximum number of buyers. By CRM Software it’s easy to identify where the max number of products are selling in the market.
  3. Managing Product Workflow: This is one of the major facts in FMCG marketing strategies. If you don’t maintain proper workflow in supplying products it’s total loss in your business. To avoid or overcome this situation CRM Software helps in managing of your production workflows in a single dashboard.
  4. Managing people: Managing people is one of the biggest tasks for the management whether the employees are contacting retailers or they are lying like the retailer is available or not. To avoid this kind of mistakes from employees implement employee tracking software for check-in and check-out.

One CRM Software is having so many benefits and features help to grow your business automatically by analyzing the data. To know more about CRM Software benefits & features just sign up for the 30 days free CRM Software.

CRM Application Guide for FMCG Supply Chain?

Learn how CRM Software helps in FMCG supply chain management in building your business.

A CRM application for FMCG gives you an idea about how to manage FMCG industry in a single tool of multiple activities like distribution reports, inventory management system, retail management, FMCG Sales Management. So with the help of CRM software, you could easily able to generate multiple decisions in a single window or dashboard.

This guide explains more about CRM application in FMCG Supply chain. You can implement the following features in your business.

  1. Know your manager role in the supply chain
  2. Products should be available to retail
  3. Know your day-to-day supply chain management
  4. Manage product portfolios
  5. Manage day-to-day reports
  6. Pay for daily work
  7. Maintain organization hierarchy

Know your manager role in the supply chain: This says that a supply chain manager should be present at the time of interaction between distributors and retailers. So, the manager has been a clear idea about how much we need to supply for specific locations.

Products should be available to retail: Another role of supply manager is he or she makes sure that the products are available in time. They should aware of the products in their bucket. This can be overcome by implementing CRM Software because this software collects all information about the customers, products or employee details.

Know your day-to-day supply chain management: Knowing your day-to-day supply chain management is one of the difficult tasks. If you are highly experienced in this field sometimes flops. So., with the help of CRM Software you can come to know each and every aspect of your business.

Manage Product Portfolios: By integrating CRM Software you can easily manage product portfolios which will be helpful in describing more about that product.

Manage day-to-day reports: With the help of automated CRM Software report generating features easily you can download or generate up to date reports.

Pay for daily work: Pay for daily work so this is one of the best ways to motivate employees.

Maintain organization hierarchy: Maintain a structured hierarchy by implementing CRM Software to maintain a separate database for employees according to their positions.

If you are handling FMCG network in small or medium or large scale CRM Software plays a major role in all types of industries. Learn how CRM Software and its features help in FMCG supply chain management system. My advice is better to go for customizable CRM Software so that you can pay for which services you need it. Get 30 days free trial CRM Software by signing up the trial version contact form.